Getting paid, you would understand is vitally fundamental in your business because if you are not paid, why are you in business?
You would be shocked at the loads of business people who permit their clients to make payment when and if they get on with it. I know of such a tradesman who repeatedly holds [...]
As a customer service concept, relationship marketing is not new. For decades, business-to-business marketers have employed account managers who have the responsibility to dedicate themselves to key clients. In the financial world, `relationship banking’, whereby high-yield customers are assigned a personal manager, has been practised for many years.
When direct marketing is embraced to establish connections [...]
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